li44's Privacy Policy

1. Introduction and scope

li44 ("we", "us", "platform") provides a reliable online betting and casino service for users in Bangladesh. This privacy policy ("policy") describes what personal information we collect, why we collect it, and how we keep it secure when you access our website li44.cam, register, or use any of our services.

This policy applies to all users who access our site — whether registered members or visitors. By using our platform, you are considered to have given your consent to the terms of this privacy policy.

Alongside reading this policy, please also read our Terms and Conditions and Responsible Gaming Guidelines.

2. What information we collect

li44 may collect the following types of personal information:

• Identity information: Full name, date of birth, national ID or passport number (required for age verification).
• Contact information: Email address, mobile number.
• Financial information: Details related to bKash, Nagad, Rocket, Upay or bank accounts, transaction history, deposit and withdrawal records.
• Technical information: IP address, browser type and version, operating system, device identifier information.
• Usage information: Which games you played, how long you played, betting history, login and logout times.
• Cookie and tracking information: Data relating to your browsing behaviour and preferences on our site.
• Communication records: If you contact us via live chat or email, records of those conversations.

We never collect sensitive personal information (such as religious beliefs or health information) without your consent.

3. Purpose and legal basis for collecting information

li44 processes your information for the following purposes:

• Account management: To handle registration, login, identity verification, and account security.
• Age verification: To ensure that only users aged 21 or above use our services.
• Payment processing: To complete deposits and withdrawals via bKash, Nagad, Rocket, Upay, and bank transfer.
• Fraud prevention: To detect and prevent unauthorised access, money laundering, and other illegal activity.
• Customer support: To resolve your questions and complaints.
• Platform improvement: To enhance the quality of our services and add new features.
• Responsible gaming: To identify problematic gambling behaviour and provide you with the necessary support.
• Legal compliance: To comply with applicable laws and the directions of regulatory authorities.

4. Use of cookies and similar technologies

li44 uses cookies and similar tracking technologies. Cookies are small text files stored in your browser that help improve the functionality of our site and the user experience.

The types of cookies we use:

• Essential cookies: For the basic functionality of the site, such as maintaining your login session.
• Functional cookies: To remember your preferences and settings.
• Analytics cookies: To understand site usage patterns and improve our services.

You can manage cookies through your browser settings. However, disabling certain cookies may cause some features of the site to not work properly.

5. Sharing information with third parties

li44 never sells your personal information to third parties. However, we may share information in the following limited circumstances:

• Payment processors: With payment service providers such as bKash, Nagad, Rocket, Upay, and banks — only the information necessary to complete a transaction.
• Service providers: Trusted third parties who provide our technology infrastructure, customer support, or security services — operating under strict confidentiality agreements.
• Legal reasons: To comply with court orders, lawful requests from government agencies, or applicable legal obligations.
• Fraud prevention: With security agencies to assist in the investigation of crimes.
• Business transfers: In the event of a company merger or acquisition, where you will be notified in advance.

Whenever we share information with any third party, we ensure they maintain appropriate data protection standards.

6. Data security and protection

We apply industry-standard technical and administrative measures to protect your information:

• SSL encryption: All our web traffic is encrypted using SSL/TLS technology, keeping data secure between your browser and our servers.
• Data encryption: Sensitive stored information is kept in an encrypted state.
• Access controls: Only authorised staff can access your information, and they are bound by strict confidentiality obligations.
• Regular security reviews: Our systems undergo regular security testing.
• Firewall protection: Advanced firewalls and intrusion detection systems to prevent unauthorised access.

No transmission of information over the internet is completely secure. However, we make every effort to protect your information. If you suspect a security breach, contact us immediately at [email protected].

7. Data retention period

li44 retains your personal information for as long as necessary. Specific timeframes are as follows:

• Active accounts: All information is retained for as long as the account remains active.
• Closed accounts: After an account is closed, certain information may be retained for a number of years to meet legal and regulatory obligations.
• Transaction records: Financial transaction records are retained in accordance with legal requirements.
• Cookie data: Session cookies are deleted when the browser is closed; persistent cookies are deleted after their set expiry period.

Once the retention requirement has ended, we securely delete or anonymise your information.

8. Your rights and controls

You have the following rights regarding your personal information:

• Right of access: The right to know what information we hold about you.
• Right to rectification: The right to request correction of inaccurate or incomplete information.
• Right to erasure: The right to request deletion of your information in certain circumstances (limitations apply where legal obligations exist).
• Right to restrict processing: The right to request that processing of your information be restricted in certain circumstances.
• Right to object: The right to object to your information being used for direct marketing purposes.
• Right to data portability: The right to receive certain information in a structured, machine-readable format.

To exercise these rights, email [email protected] or contact us via live chat. We will process your request promptly after appropriate verification.

9. Minors and age verification

li44's services are strictly for users aged 21 and above only. We do not intentionally collect information from anyone under the age of 21.

We follow an age verification process at registration. If we become aware that a user is under 21, we will immediately suspend that account and delete the collected information.

If you are aware that a minor is using our platform, please notify us at [email protected].

10. International data transfers

Our servers and technology infrastructure may be located in various countries. If your information is transferred outside Bangladesh for processing, we ensure it is always kept under adequate protection.

For any international data transfer, we ensure appropriate contractual safeguards are in place to maintain the security of your information.

11. Marketing communications

Subject to your consent at the time of registration, we may contact you about promotional offers, bonuses, and updates.

You may opt out of marketing communications at any time. To do so, email [email protected] or let us know via live chat. However, even if you opt out of marketing communications, you will still receive important messages relating to your account and transactions.

12. Changes to this policy

li44 may update this privacy policy from time to time. For significant changes, we will notify you by email or via the platform. Continued use of the platform after any changes will be considered your consent to the updated policy.

The date of any change will always be noted at the top of this page as "Last updated". We recommend that you review this policy regularly.

13. Responsible gaming and data

We prioritise responsible gaming. By reviewing your betting history and behaviour, we identify potential issues and may contact you if necessary.

Information collected for this purpose is used with strict confidentiality and is not shared with third parties. To learn more about responsible gaming, visit our Responsible Gaming page.